Since the turn of the 20th century, we’ve lost 99% of the African Penguin population due to habitat loss, imbalanced ecosystems and competition for the fish they rely on. Our client BirdLife South Africa, who hosts the annual Save Our Seabirds Festival, had a simple brief. Highlight the plight of the African Penguin during the seven-day Festival.

 

Our idea? To hold the world’s first penguin race using live satellite tracking data. Enter: The Penguin Run.